Airports, Airlines and Lounges
Have Passengers Travel Safe, Sound, and Relaxed.
The transport industry has a long history of scented travel. For decades scents have been used to quell the concerns of nervous passengers and keep them relaxed throughout their trip. Now, scenting has moved up to the arena of brand marketing and has worked wonders to improve customer loyalty and retention throughout the industry. Whatever the target of your scenting needs may be, they can be attained through the skilled formulation of well-designed fragrances. Enhance the perception and luxury status of your brand, improve the quality and hygiene of your travel vehicles, or simply pacify nervous travelers.
Scent Marketing.
A variety of high-end cruises, trains, and of course airlines, use scenting marketing to improve passenger experience. Signature scents can help foster customer relationships and brand loyalty, which in return drive up sales. Specially designed scents can calm the nerves of anxious passengers or improve the scent so as to dispel unpleasant odors in your travel cabin. These all contribute to the development of your scent marketing strategy and the curation of the experience you want your passengers to have when traveling with you.
Signature scents can be developed to add a sense of sophistication and exclusivity to passengers that choose you, or perhaps a more targeted demographic of those who fly first class.
Blog post: Digital to Physical, Retail UX.