Signature Scent

We create unique Signature Scents that sets your brand apart.

Signature Scents may be experienced in various forms, from a scented environment using Unique Scents ambient diffusion technology or through a variety of scented products.

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Approach

Unique Scents creates a Signature Scent to strengthen the brand’s unique identity.

The Signature Scent can be expressed using our diffusers, which can ambient scent your entire business space or through scented products.

Our Perfumers have formulated perfumes for well-known brands. They are a trained nose from Grasse, France with an average of fifteen years of experience.

Process

Unique Scents works closely with brands to understand their target market, brand identity, marketing messages, interior & architecture of their space, brand story and the emotion they may wish to evoke. Unique Scents prides ourselves as experts in Scent Marketing, we believe Scent Marketing goes beyond simply diffusing pleasant scents. We at Unique Scents have developed a framework to help our clients achieve the following remarkable but attainable goals through Scent Marketing:

  • Creating a stronger and memorable Brand Identity (blog post link).

  • Tactical Positioning, this means that scent becomes part of the product that offers a unique experience in the market, for example, one such company sells a premium florally scented fertilizers for use at luxury housing communities.

  • Improving wellness at work and reducing stress for employees.

  • Triggering specific emotions or influencing behavior.

  • Increase revenue.

  • Improving Customer Experience, Customer Retention and Customer Service.

  • Influencing Perception of the Product and Brand.

  • Storytelling, creating an ambiance that tells a story.

  • Air-Care or Odor Control.

  • Gaining a Competitive Edge.

Schedule a call with one of our Scent Marketing consultant to discover how exactly Unique Scents could help you achieve these objectives. Once a Signature Scent is created, it can either be diffused in the environment or experienced through scented products.

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Diffusing Signature Scent

Signature Scents can be used to scent any environment. Unique Scents decides on the intensity of the scent, interval at which the Signature Scent should be diffused, and placement or touch points to be created through Ambiance Scenting. These are decided based on the objectives we set with our client.

For example: a lot of us would find the scented environment at Abercrombie & Fitch to be annoyingly loud and distracting. However, Abercrombie & Fitch’s target audience is school and college students. The loud scented environment (the perfume Fierce is diffused at the entrance) was an intentional decision, youth respond well to bright colors and strong scents. It has been nearly twenty years now and Abercrombie & Fitch’s Fierce is still one of the best-selling perfumes in America.

Signature Scented Products

Signature Scented products can be introduced allowing customers to carry home the olfactory memory of your brand. Every-time a customer would smell the product, it would brings back the memories of your brand experience and creates a brand recall.

Develop a Signature Scent

Whether you’re looking for a custom scent for your hotel, airline, retail store, automotive brand, event or high-end property, Unique Scents offers a seamless experience from the creation of your fragrance to the implementation of our advanced scent delivery technologies.