Banks

Waiting lines could be a discomfort but a pleasant scent can change that.

Modern banks have increasingly gravitated towards digital platforms. It is now easier than ever to learn about banking products online, which also means customers can easily compare banks and pit them against one another. The competition is steep, and many banks are seeking to improve their odds by providing superior, convenient customer service. The best way to hold your ground and retain customers is to provide high-end services with ease, and scent are one way to sway customer perception and satisfaction to your advantage.

Uplifted Customer Experience.

Pleasant fragrances are the foremost stimuli customers experience when entering any environment. Often times, in this digitally driven world, when a customer enters any bank or financial institution in person they usually feel a sense of stress or anxiety. Regardless of their financial situation, the frustrating waiting lines and tired atmosphere can induce feelings of discomfort and unfavorable sentiments towards your bank.

Research shows that pleasant fragrances can dissuade this reaction and leave customers feeling more receptive of your environment and relaxed. This generally improves customer satisfaction and sets the tone for rewarding customer service efforts

Customers feel more at ease in scented environments, they therefore make more concessions for waiting times and customer service quality.

Scent marketing.

A signature scent can help foster and improve the relationship between your financial institution and your customers. When customers encounter your signature scent, they will not only feel the intended emotional effects of the fragrance itself, but they will immediately associate this with your bank. This allows for a more personal connection and a higher rate of customer retention. As customers rarely need to enter a physical establishment to meet their financial needs, the moments they do spend with your bank should be tailored to cater to their feelings and the reinforcement of your relationship.

Many successful financial institutions and banks today are seeking to optimize their customer interactions to reap the benefits of these relationships. Scent is perhaps the most powerful way to attain this goal.