Car Showroom

Create a sense of luxury or a relaxed environment.

Relaxed customers take their time to review your cars and linger in the showroom more, this prolonged exposure often leads to increased sales and a more laid-back approach to price.

Why scent?

The automobile market is one of the most unsteady, precarious industries in the world. Customers usually stick to the brands they know and have owned before, so customer retention and loyalty is a primary concern for any car dealership. Scent marketing is an important arsenal among the tools used to build lasting relationships and good faith between your brand and your customers.

Cars hold a unique position within conventional scent marketing because they are one of the few products to have a distinct, well known scent of their own. New cars often come with a factory-like scent, a mix of their internal finishing and parts. This scent is often overwhelming in car showrooms and monotone across different brands and companies. Scent can play a major role in distinguishing your showroom from your competitors. This helps to key into the buyer’s memory and reinforce a relationship between your brand and your customers.

Pleasantly scented environments offer a warm welcome to guests and encourages customers to stay longer than they might have otherwise spent with you. Buying a car is an important decision in a customer’s life, scent helps to shape how a customer approaches this experience. The dynamic properties of scent allows it to subtly voice an aura of luxury, elegance, and sophistication that customers can project onto your cars. The complexities of trust and faith you want to instill in prospective buyers can also be targeted with specially designed signature scents.

Scents are the first step in entering your customer’s memory, having control over this means you can design the initial and lasting impression of your brand.