Casinos

Guests will linger longer, increasing your sales.

One of the most important parts of controlling and curating the environment of your casino is designing the right scent profile. Guests visit a casino for a very particular, exciting, and immersive experience. The core objective of any host is to not just deliver on this expectation, but to exceed it. The entire ambiance of a casino is finely tuned to initiate and encourage a sense of otherworldly delight and enticement. Scent is directly related to this objective as it triggers our primal instincts and sets the tone of the experience.

Advantages of a scent.

All sectors of the entertainment industry rely on perception and experience, therefore scent always plays an important role. Researchers have proven that scent can enhance casino revenue by encouraging customers to spend more and stay longer. Scents also play a major role in regulating and recalling experiences, a specially designed scent can brighten the mood of both those who won and those who lost. This leaves the lasting impression of a positive experience and enjoyment, despite the outcome, which in turn makes guests more likely to stay or return to the casino.

Scent is a holistic experience in the sense that all parties present benefit from their effects. Casino staff and supporting employees will also experience an uptick in their mood and affection for their work environment. Fragrances wont mask but eliminate unpleasant odors such as the body odor of huge crowds or stubborn cigarette smoke. Venues like casinos experience daily swarms, so the removal of unpleasant odors with the replacement of your signature scent can elevate the stature of any casino.

A casino study showed that slot machine revenue raised by 45%, and lingering in the vicinity by 40%, in scented areas.

Increased spending

Across studies casino guests have been shown to spend more money when their environment has a pleasant scent.

Odor Elimination.

Innovative scenting technology has made it possible to replace strong odors like cigarette smoke, body odor, and other generally unpleasant smells with positive scents.